Articles
Effective Copywriting for Amazon: What You Should Know
Copy that’s clear, engaging, and persuasive is the foundation of a brand’s Amazon presence. That’s why Amazon copywriting is a big part of what we do for our clients. Here’s the approach that we take when we work with clients to take their Amazon content to the next level.
Read MoreAmazon SEO: An Introductory Guide to Optimizing Your Listings
It’s common for beginners to think of Amazon SEO as just the crafting of your product’s title, bullets, and search keywords. That’s certainly part of it, but optimizing your text content for search isn’t enough. It’s just the start.
Read MoreThe Amazon Vine Program: Why it’s a Great Investment for New Brands
Product reviews are vitally important to a product’s success, because conversion rates – the likelihood that a customer will buy the product once they’ve arrived at your product’s detail page, typically increase significantly once the product has a critical mass of reviews.
Read MoreWhat are the requirements for a complete Amazon brand presence?
One of the first conversations we have with new or smaller brands is an explanation of everything that is required for a complete brand presence on Amazon. Here’s what we tell them.
Read MoreThe FTC’s proposed new rules for fake reviews: what does it mean for Amazon Vendors and Sellers?
The Federal Trade Commission (FTC) has proposed new regulations to combat the buying, selling, and manipulation of online reviews. Here’s more information.
Read MoreUnlocking New Opportunities with Amazon Attribution New-to-Brand Conversion Metrics
Amazon’s recent addition of new-to-brand (NTB) conversion metrics in its Amazon Attribution reports marks a significant leap in the way sellers can track and analyze their customer base.
Read MoreAmazon Creator Connections: A Game Changer for Brands
Brands are allowed to join the program via invitation only, and if you’ve recently been invited to participate, you should do it. Here’s why.
Read MoreAmazon and Price Matching: A Guide for Vendors
Whether you’re already a Vendor or you’re considering making the move, it is important to understand how pricing works on Amazon.
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