Parker-Lambert Articles

Amazon MCF: Pros and Cons

Amazon Multi-Channel Fulfillment, or MCF, allows Amazon Sellers to use Amazon as a shipping facility for any customer. Here’s why it might be right for you.

Amazon Sponsored Brands Product Collection Ads Are Changing. Here’s What’s New.

A significant change is coming to Amazon Sponsored Brands campaigns using the product collection ad format.

The Faire Top Shop program is changing. Here’s what to do.

The changes to the Top Shop program are significant. Here’s a breakdown of the changes, and how they affect Faire brands.

Introducing Our Services for Faire Sellers

We regularly get inquiries from folks who are interested in launching a store on Amazon or Shopify, and we’ve always recommended Faire as a resource for discovering up-and-coming brands. And, now, we’re offering our services directly to brands that offer their products on Faire.

Amazon’s New Vine Program Tiers Make it a Better Deal Than Ever

Amazon Sellers can now take part in the Vine program for free. It makes one of our favorite Amazon features even better. But, there’s a catch.

Amazon Seller Program Roundup: Climate Pledge Friendly, Small and Light

Here’s a quick intro to a couple of our favorite Amazon programs: Amazon Climate Pledge Friendly, and Amazon Small and Light.

Amazon Inspire: What Brands and Creators Should Know

Amazon Inspire is the latest Amazon social shopping platform, joining Amazon Live. Here’s what you should know.

Effective Copywriting for Amazon: What You Should Know

Copy that’s clear, engaging, and persuasive is the foundation of a brand’s Amazon presence. That’s why Amazon copywriting is a big part of what we do for our clients. Here’s the approach that we take when we work with clients to take their Amazon content to the next level.

Amazon SEO: An Introductory Guide to Optimizing Your Listings

It’s common for beginners to think of Amazon SEO as just the crafting of your product’s title, bullets, and search keywords. That’s certainly part of it, but optimizing your text content for search isn’t enough. It’s just the start.

The Amazon Vine Program: Why it’s a Great Investment for New Brands

Product reviews are vitally important to a product’s success, because conversion rates – the likelihood that a customer will buy the product once they’ve arrived at your product’s detail page, typically increase significantly once the product has a critical mass of reviews.