Faire is an online wholesale marketplace that connects independent retailers with small to medium-sized makers and brands. The platform aims to help retailers find unique and high-quality products to sell in their stores, while also providing makers with a channel to grow their business and reach new customers.

We regularly get inquiries from folks who are interested in launching an store on Amazon or Shopify, and we’ve always recommended Faire as a resource for discovering up-and-coming brands. And, now, we’re offering our services directly to brands that offer their products on Faire. Our Faire brand management services include:

• Product photography and imagery
• Building and managing your collections
• Improving your brand score by removing any reviews that violate Faire review policies
• Improving your reorder rate with targeted email campaigns

We can provide services a la carte, or introduce you to a Faire brand success manager who will make it their mission to boost your Faire sales and get you coveted Top Shop status.

• 
  The Faire Top Shop program is changing. Here’s what to do.
  The changes to the Top Shop program are significant. Here’s a breakdown of the changes, and how they affect Faire brands.

As a full-service branding and eCommerce agency, we’re always happy to help with everything your brand needs to succeed, including packaging design, merchandising, and social media support.

If you’re not yet familiar with Faire, here’s why we like it:

For Retailers:

• Curated Selection: Faire offers a wide range of products across various categories such as home decor, fashion, beauty, and more. Retailers can discover new items and trends that are handpicked by the Faire team.
• Flexible Terms: The platform often provides terms that are favorable to retailers, such as net 60 payment terms, which allows them to pay for products 60 days after placing an order.
• Free Returns: Retailers can return items that aren’t selling well, reducing their inventory risk.
• Data-Driven Insights: Faire provides insights and analytics tools to help retailers understand what products are likely to sell well in their specific location and market.

For Makers/Brands:

• Exposure: Makers get access to a broad network of retailers, which can dramatically increase their market exposure and sales opportunities.
• Simplified Logistics: Faire offers services that can simplify the shipping and logistics process for makers, including centralized payment processing and streamlined communication with buyers.
• Tools and Support: The platform offers various tools and resources to help brands manage their wholesale business, including inventory tracking, invoicing, and marketing support.

Marketplace Model:

• Commission-based: Faire makes money by taking a commission from the sales made through the platform.
• Community-focused: The site emphasizes the importance of supporting local and independent businesses, both retailers and makers.

User Experience:

• Intuitive Interface: The website is designed to be user-friendly, with a clear and easy-to-navigate layout.
• Personalized Recommendations: Users receive personalized recommendations based on their browsing and purchase history.

In Conclusion…

Think we might be able to work together, on your Faire presence, or on anything else related to growing your brand? Let’s have a quick Zoom session to see if we’re a good fit.

More from Parker-Lambert:

• 
  A Beginner’s Guide to Brand Hierarchy Models
  Brand hierarchy models are frameworks used by companies to organize and manage their portfolio of brands. Here are some key components and types of brand hierarchy models.
• 
  Amazon MCF: Pros and Cons
  Amazon Multi-Channel Fulfillment, or MCF, allows Amazon Sellers to use Amazon as a shipping facility for any customer. Here’s why it might be right for you.
• 
  Expanding your Amazon Brand to Europe: A Step by Step Guide
  If you sell your products on the US Amazon marketplace through Seller Central, you’ve probably been encouraged by Amazon to expand to other Amazon marketplaces. Here’s what it takes.
• 
  Transforming Out of the Woods Amazon Performance: A Case Study in Strategic Amazon Marketing
  While Out of the Woods products have made a mark in major retailers and through their direct-to-consumer site, they sensed untapped potential to grow their sales on Amazon, and this is where Parker-Lambert’s expertise comes into play.
• 
  How To Calculate Your Amazon Ads Budget by TACoS Targeting
  If you’re watching your profitability, TACoS targeting is a helpful way to plan your Amazon ads budget. Here’s how to do it.