What We've Been Up To Lately...
Branding, Packaging and Product Imagery for Loriináe Health
As part of our work supporting the Amazon brand launch for Loriináe Health, we helped bring the entire brand to life. Our team handled everything from product setup and competitive research to SEO, GEO, copywriting, and messaging. We also created a full set of visual assets.
Product Photography for Kinoko Organic Mushroom Coffee
We recently had the pleasure of working with Kinoko Organic Mushroom Coffee to make some improvements to their Amazon product detail page.
How AI Is Changing the Way Shoppers Discover Brands on Amazon
In 2024, introduced Rufus, its AI shopping assistant that lives right on the menu bar and on product detail pages. It’s a simple, easy to use tool with tremendous implications for brands.
Announcing Content Optimization for AI Search
Generative Engine Optimization (GEO) helps your brand stay visible when those summaries appear. It ensures your content is structured, clear, and credible, so AI systems can recognize it, cite it, and link back to you.
Amazon’s New “Buy for Me” Feature: What DTC Brands Should Know
If you’re a DTC brand that’s been dodging Seller Central, Amazon might have a new reason for you to take their calls again.
Amazon’s New Vine Program Tiers Make it a Better Deal Than Ever
Until recently, the standard participation fee for the Amazon Vine program for Amazon Sellers has been $200. We’ve always said that Amazon Vine is one of the best investments that new brands can make. Now, it’s a better deal.
Transforming Out of the Woods Amazon Performance: A Case Study in Strategic Amazon Marketing
While Out of the Woods products have made a mark in major retailers and through their direct-to-consumer site, they sensed untapped potential to grow their sales on Amazon, and this is where Parker-Lambert’s expertise comes into play.
How to set up Amazon Brand Tailored Promotions
Here’s how you can find and use the Brand Tailored Promotions feature in Amazon Seller Central.