What We've Been Up To Lately...
The 20 AI Trust Signals Your Brand Should Be Sending
If you’re looking for information on how to make AI trust your website and how to get cited by AI search tools, our starter guide to AI search optimization and AI ranking factors will help.
A Beginner’s Guide to Brand Hierarchy Models
House of brands, branded house, endorsed brands… what does it all mean? We’ll tell you.
Amazon’s Bullet Requirements, and What They Mean for Brand Voice
Beneath Amazon’s new formatting rules lies a much bigger shift, one that affects every brand selling on Amazon. Amazon has effectively redefined what bullet points are.
Amazon’s Updated Bullet Point Guidelines: What Brands Need to Know in 2025-2026
Amazon’s updated bullet point guidelines are transforming how brands present their products. it’s crucial for sellers to adapt or risk losing control over their product information.
Amazon ASINs, EANs, Amazon FNSKUs, GTINs, and UPCs: What’s the Difference?
Understanding the differences between UPCs, EANs, GTINs, Amazon ASINs, and Amazon FNSKUs is crucial for Amazon sellers and vendors. Here’s a quick into to these identifiers and their unique roles in the Amazon marketplace.
Amazon Case Study: Hydros Water Filter System
Parker-Lambert completely transformed the brand’s profitability on Amazon and put them on track for sustainable organic volume growth that doesn’t require investing a large percentage of their profits into Amazon PPC.
Case Study: Amazon Brand Launch for Toztecas
When Latin American snack giant Diana launched its Toztecas brand of spicy snacks in the US, Parker-Lambert was in charge of launching the brand on Amazon.
How we helped RCH Hardware save 90% on their lifestyle photography
As the marketing agency for RCH Hardware, we support their growth across Amazon, Google Advertising, and their direct-to-consumer store. One of the most enjoyable parts of our partnership is creating lifestyle imagery that helps their products shine.
Branding, Packaging and Product Imagery for Loriináe Health
As part of our work supporting the Amazon brand launch for Loriináe Health, we helped bring the entire brand to life. Our team handled everything from product setup and competitive research to SEO, GEO, copywriting, and messaging. We also created a full set of visual assets.
Product Photography for Kinoko Organic Mushroom Coffee
We recently had the pleasure of working with Kinoko Organic Mushroom Coffee to make some improvements to their Amazon product detail page.
How AI Is Changing the Way Shoppers Discover Brands on Amazon
In 2024, introduced Rufus, its AI shopping assistant that lives right on the menu bar and on product detail pages. It’s a simple, easy to use tool with tremendous implications for brands.
Announcing Content Optimization for AI Search
Generative Engine Optimization (GEO) helps your brand stay visible when those summaries appear. It ensures your content is structured, clear, and credible, so AI systems can recognize it, cite it, and link back to you.