Parker-Lambert Articles

Amazon is automatically updating product content. Here’s what to do.

Amazon has begun automatically updating product content. It’s not yet rolled out for most sellers at the time of this writing, but you’ll want to check to see whether it’s been activated for your brands.

Why CPG brands should use Amazon to sell direct to consumers

As an eCommerce and branding agency that works with many CPG and grocery brands to sell on Amazon, we understand the benefits, and the challenges of using Amazon to sell direct to consumers. Here’s a quick summary.

Here’s your 2025 Amazon and eCommerce Promotional Calendar

Here are the public holidays which typically have retail promotions associated with them, along with Amazon-specific sales holidays like Prime Day and Prime Big Deal Days.

How Much Does a High Quality Amazon Page Cost?

You know you need best-in-class Amazon content. Here’s how much it will cost.

Are Your Amazon Product Pages Outdated?

If it’s been a year or two since you’ve updated your Amazon product page content, you’re almost certainly leaving revenue on the table.

A Beginner’s Guide to Brand Hierarchy Models

Brand hierarchy models are frameworks used by companies to organize and manage their portfolio of brands. Here are some key components and types of brand hierarchy models.

Amazon MCF: Pros and Cons

Amazon Multi-Channel Fulfillment, or MCF, allows Amazon Sellers to use Amazon as a shipping facility for any customer. Here’s why it might be right for you.

Amazon Sponsored Brands Product Collection Ads Are Changing. Here’s What’s New.

A significant change is coming to Amazon Sponsored Brands campaigns using the product collection ad format.

The Faire Top Shop program is changing. Here’s what to do.

The changes to the Top Shop program are significant. Here’s a breakdown of the changes, and how they affect Faire brands.

Introducing Our Services for Faire Sellers

We regularly get inquiries from folks who are interested in launching a store on Amazon or Shopify, and we’ve always recommended Faire as a resource for discovering up-and-coming brands. And, now, we’re offering our services directly to brands that offer their products on Faire.