Articles
A Beginner’s Guide to Brand Hierarchy Models
Brand hierarchy models are frameworks used by companies to organize and manage their portfolio of brands. Here are some key components and types of brand hierarchy models.
Read MoreAmazon MCF: Pros and Cons
Amazon Multi-Channel Fulfillment, or MCF, allows Amazon Sellers to use Amazon as a shipping facility for any customer. Here’s why it might be right for you.
Read MoreAmazon Sponsored Brands Product Collection Ads Are Changing. Here’s What’s New.
A significant change is coming to Amazon Sponsored Brands campaigns using the product collection ad format.
Read MoreThe Faire Top Shop program is changing. Here’s what to do.
The changes to the Top Shop program are significant. Here’s a breakdown of the changes, and how they affect Faire brands.
Read MoreIntroducing Our Services for Faire Sellers
We regularly get inquiries from folks who are interested in launching a store on Amazon or Shopify, and we’ve always recommended Faire as a resource for discovering up-and-coming brands. And, now, we’re offering our services directly to brands that offer their products on Faire.
Read MoreAmazon’s New Vine Program Tiers Make it a Better Deal Than Ever
Amazon Sellers can now take part in the Vine program for free. It makes one of our favorite Amazon features even better. But, there’s a catch.
Read MoreAmazon Seller Program Roundup: Climate Pledge Friendly, Small and Light
Here’s a quick intro to a couple of our favorite Amazon programs: Amazon Climate Pledge Friendly, and Amazon Small and Light.
Read MoreAmazon Inspire: What Brands and Creators Should Know
Amazon Inspire is the latest Amazon social shopping platform, joining Amazon Live. Here’s what you should know.
Read MoreEffective Copywriting for Amazon: What You Should Know
Copy that’s clear, engaging, and persuasive is the foundation of a brand’s Amazon presence. That’s why Amazon copywriting is a big part of what we do for our clients. Here’s the approach that we take when we work with clients to take their Amazon content to the next level.
Read MoreAmazon SEO: An Introductory Guide to Optimizing Your Listings
It’s common for beginners to think of Amazon SEO as just the crafting of your product’s title, bullets, and search keywords. That’s certainly part of it, but optimizing your text content for search isn’t enough. It’s just the start.
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