You’ll be absolutely thrilled to know that our 2026 Amazon promotional calendar predictions are now live.
Hope you all had a good Black Friday / Cyber Monday!
And we mean that whether you’re an Amazon customer, or an amazon Seller or Vendor.
Our 2026 guide is now live, but before you go, here’s what we know about this month, also known as “Q5”:
December
Amazon hasn’t formally released its December 2025 sale calendar yet, but based on Amazon’s consistent year-over-year patterns, you can expect the following promotional windows:
Early December – “Holiday Deals”
The first two weeks of December typically continue the momentum from BFCM with rolling Lightning Deals, Deal of the Day offers, and holiday-themed promotions. This is when Amazon pushes giftable items, fast-ship SKUs, and seasonal categories.
Mid-December – Last-Minute Deals / Last-Minute Gifts (through Dec 18)
This window focuses on gifts that qualify for Prime 2-day or next-day shipping. Previously branded as “Last Minute Deals,” this year it’s “Last Minute Gifts.” It focuses on items under $50 and items in stocking-stuffer categories.
In Canada: Boxing Week (Dec 19-26)
That’s right… Canadians get a boxing week. We’re jealous down here in the USA.
Late December – “Year-End Deals” / “After-Christmas Sale” (Dec 26–31)
Once Christmas passes, Amazon shifts to clearing inventory and promoting categories like fitness, electronics, and home. This is one of the best periods for liquidation and a strong moment for sellers to capture post-holiday gift-card spending.
Ongoing: Holiday Lightning Deals + Coupons
Throughout December, Amazon increases visibility for Lightning Deals, 7-day Deals, and coupons, especially those aligned with gifting, fast shipping, or Prime-eligible offers.
Are You Ready for 2026?
If you’re selling on Amazon, or you’re interested in selling on Amazon, let’s talk. We work with brands of all sizes, and we offer a complete set of services to help ensure your success.
