Tutorials Archives

Are Your Amazon Product Pages Outdated?

If it’s been a year or two since you’ve updated your Amazon product page content, you’re almost certainly leaving revenue on the table.

A Beginner’s Guide to Brand Hierarchy Models

Brand hierarchy models are frameworks used by companies to organize and manage their portfolio of brands. Here are some key components and types of brand hierarchy models.

Expanding your Amazon Brand to Europe: A Step by Step Guide

If you sell your products on the US Amazon marketplace through Seller Central, you’ve probably been encouraged by Amazon to expand to other Amazon marketplaces. Here’s what it takes.

How To Calculate Your Amazon Ads Budget by TACoS Targeting

If you’re watching your profitability, TACoS targeting is a helpful way to plan your Amazon ads budget. Here’s how to do it.

The Art of Capturing Reality and Beyond: Understanding Different Photographic and Imaging Techniques

Each method offers a different perspective and is used for varied purposes in the world of advertising and marketing.

Amazon Seller Program Roundup: Climate Pledge Friendly, Small and Light

Here’s a quick intro to a couple of our favorite Amazon programs: Amazon Climate Pledge Friendly, and Amazon Small and Light.

How to Set Up Amazon Brand Tailored Promotions

Amazon’s Brand Tailored Promotions tool, announced in August of 2023, allows Amazon Sellers to offer promotional discounts exclusively to remarketing audiences. Here’s how to allow us to use this tool.

Amazon ASINs, EANs, Amazon FNSKUs, GTINs, and UPCs: What’s the Difference?

Understanding the differences between UPCs, EANs, GTINs, ASINs, and FNSKUs is crucial for Amazon sellers and vendors. Here’s a quick intro to these identifiers and their unique roles in the Amazon marketplace.

Effective Copywriting for Amazon: What You Should Know

Copy that’s clear, engaging, and persuasive is the foundation of a brand’s Amazon presence. That’s why Amazon copywriting is a big part of what we do for our clients. Here’s the approach that we take when we work with clients to take their Amazon content to the next level.

Amazon SEO: An Introductory Guide to Optimizing Your Listings

It’s common for beginners to think of Amazon SEO as just the crafting of your product’s title, bullets, and search keywords. That’s certainly part of it, but optimizing your text content for search isn’t enough. It’s just the start.