Amazon marketing for CPG and grocery brands.
Help more shoppers discover your products, and build an Amazon business that supports your margins.
Parker-Lambert provides Amazon account management, advertising, and creative services for emerging, regional, and national CPG and grocery brands. Whether you're launching your first products or improving an established account, we bring the strategy and day-to-day support to move your business forward.
Selling beyond Amazon? We also support Instacart, Walmart Connect, Walmart Marketplace (3P), and Shopify DTC.
Make Amazon work better for your brand.
Growing a grocery or CPG brand on Amazon takes careful decisions about your products, pricing, content, advertising, and inventory.
Shoppers need to understand what makes your product worth trying. Your pack sizes and pricing need to make financial sense. Advertising needs to generate sales at a cost your business can sustain. And your team needs someone keeping the account moving.
We manage Seller Central and Vendor Central accounts, bringing account operations, creative, and advertising together around your brand's goals.
Built around the challenges of grocery and CPG.
Protect your margins as you grow.
More sales should strengthen your business. We consider pricing, pack configuration, fulfillment costs, and advertising efficiency when developing your Amazon strategy, helping you identify where growth makes sense and where the economics need attention.
Help new customers find you.
Your next customer may be searching for a snack, an ingredient, or a household essential without knowing your brand exists. We align listing content and advertising with how people search, helping your products reach shoppers beyond your existing audience.
Give shoppers a reason to choose your product.
Ingredients, flavor, convenience, serving occasions, and product benefits all influence the purchase decision. We turn those details into clear copy and imagery that help shoppers understand what they're buying and why it's right for them.
Keep your catalog easier to shop and manage.
Flavors, sizes, and multipacks can quickly make a catalog complicated. We help organize product information and appropriate variations, resolve listing issues, and coordinate inventory needs with your team.
Our Amazon services.
Amazon account management.
Day-to-day management of Seller Central or Vendor Central, including catalog maintenance, issue resolution, inventory coordination, promotions, and performance reporting. We keep the details moving while helping you plan the next steps.
Listing optimization.
Keyword research and improvements to titles, bullets, descriptions, and backend search terms. We make your listings clearer, more relevant to shopper searches, and consistent with your product information and applicable category requirements.
Amazon advertising.
Management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. We evaluate advertising in the context of total sales and your margin goals, using metrics such as TACoS, the percentage of total sales spent on advertising, to guide decisions.
A+ Content and Brand Stores.
Content and storefronts that introduce your brand, explain product differences, and help shoppers explore your assortment. Our in-house design team keeps the experience consistent with your brand identity.
Product photography and listing images.
Product photography, lifestyle imagery, and informational graphics that answer shoppers' questions. We help communicate details such as pack quantity, product size, ingredients, and usage so customers know what to expect.
Product launch strategy.
Planning and support for new brands, new products, and assortment expansion. We help coordinate listing readiness, creative, advertising, and eligible review-generation options around your launch goals and available inventory.
Support beyond Amazon.
Your customers shop across marketplaces, retailer platforms, and your own website. We can support your brand on one channel or across several, with a scope that fits your business.
Instacart.
Support for your brand's Instacart presence and marketing, helping you reach grocery shoppers as they plan and place their orders.
Walmart Connect.
Advertising support through Walmart Connect to help your brand reach Walmart shoppers and improve campaign performance.
Walmart Marketplace (3P).
Support for your third-party seller business on Walmart Marketplace, including marketplace management, product listings, and ongoing optimization.
Shopify DTC.
Support for your direct-to-consumer Shopify store, including site maintenance, design improvements, product pages, and content that helps shoppers move toward a purchase.
How we work with your team.
1. Understand the business.
We start with your products, current channels, account challenges, and goals. Whether you're preparing to launch or working through a stalled account, we want to understand what progress would mean for your brand.
2. Set the priorities.
We identify the work that needs attention first and define a scope around it. That might include resolving catalog issues, improving product pages, restructuring advertising, or preparing a launch.
3. Manage, measure, and improve.
We carry out the agreed work, review performance, and adjust as we learn. You have a partner for the day-to-day details and the decisions that shape what comes next.
Already have an internal marketing team or creative partner? We can work alongside them and focus on the areas where you need support.
Flexible support. Clear pricing.
Choose ongoing account management or help with a specific need, such as advertising, listing optimization, or creative production.
We offer published pricing for selected services and custom proposals for more complex accounts and projects. Services are available month to month, with optional longer-term arrangements.
We don't charge a commission on your Amazon sales. Advertising management may include a fee based on ad spend, and our Faire High Volume plan includes a percentage of sales. Both are shown with their prices.
Frequently asked questions.
What types of brands do you work with?
Can you help if we haven't launched on Amazon yet?
Do you manage both Seller Central and Vendor Central?
Can you help with just advertising or content?
Can you work with our existing team?
Do you support channels other than Amazon?
How do you measure success?
How much does it cost, and do you require a long-term contract?
Let's talk about your brand.
Tell us where you're selling, what's working, and where you need help. Start with a free, 30-minute conversation. Bring your questions, and your team.
Schedule a free consultation View pricing