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Amazon Brand Management

Full-Service. Focused on Growth.

If Amazon is important to you but you don't have the time or expertise to manage it, we can help. Save time, grow revenue, and boost profitability with our comprehensive Amazon management solutions.

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What We Do

Full-Service Amazon Brand Management

Comprehensive Product Line Management

We handle the full product lifecycle on Amazon -- new product setup, detail page optimization for maximum appeal and conversions, and go-to-market strategy execution. We vigilantly monitor the key metrics you need to know, and when issues arise, we work directly with Amazon to get them resolved.

We offer a comprehensive suite of services for both Vendor Central and Seller Central that's remarkably cost-efficient compared to the expenses of in-house Amazon management.

Best-in-Class Content and Creative

Already have a creative team you're proud of? We'll integrate with them seamlessly. Need support crafting compelling copy, banners, carousels, A+ content, or a Brand Store? Share your brand guidelines and we'll take it from there.

Our creative services also include product imagery and video production -- everything your Amazon listings need to convert.

A Dedicated Focus on Performance and Growth

You know your brand can do better on Amazon. We'll start with an in-depth assessment of your footprint compared against your competitors, and we'll find out what actual customers think with consumer insights testing. This allows us to forecast your potential growth and build a robust plan to reach that target.

Hand over the reins for a complete, hassle-free experience -- or tailor your package for specialized assistance that enhances the strengths of your own team.

Comprehensive Advertising and Promotion Management

As an Amazon Verified Partner, our expertise spans years of fine-tuning ad performance. We manage all major ad formats with an unwavering emphasis on growing ROAS and sales.

Sponsored Products Sponsored Brands Sponsored Display DSP Google Ads Promotions and Deals
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Detailed Performance Tracking and Reporting

We'll make sure you always know how your Amazon business is performing. We're in your time zone, and we're always a Zoom call away. Talking about Amazon performance is why we do what we do.

We track the metrics that matter: conversion rates, organic rank, advertising efficiency (ACOS and TACoS), return rates, customer feedback signals, and overall revenue trajectory.

Common Questions

Frequently Asked Questions

What does Parker-Lambert's Amazon brand management service include?
Our service covers both Vendor Central and Seller Central and includes product line management, detail page optimization, A+ content and Brand Store development, advertising campaign management, consumer insights testing, and ongoing performance reporting. You can hand us full control for a complete hands-off experience, or scope us for the specific areas where you need the most help.
How does Parker-Lambert's cost compare to managing Amazon in-house?
Most brands find our services remarkably cost-effective compared to maintaining a dedicated in-house Amazon team. We bring senior expertise across account management, advertising, and content without the overhead of full-time headcount. We don't charge sales commissions. Pricing is based on the scope of work. See our pricing page for more detail.
Does Parker-Lambert work with both Vendor Central and Seller Central?
Yes. We're equally experienced in both platforms. Many brands operate in both simultaneously, and we're well-practiced at managing that complexity, including the strategic differences in pricing, content ownership, and promotional mechanics between the two channels.
Can Parker-Lambert work alongside our existing in-house team?
Absolutely. Many of our engagements are collaborative. We can plug in where you need the most support -- whether that's advertising management, content production, or strategic oversight -- while your internal team handles other aspects. We're experienced at integrating cleanly with existing teams and processes.
How does Parker-Lambert approach Amazon advertising?
As an Amazon Verified Partner, we manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns with a focus on ROAS, TACoS, and market share growth. Every keyword, placement, and bid adjustment is driven by data and aligned with your brand's growth goals. We continuously monitor performance, refine targeting, and test new opportunities so your advertising investment stays sharp and profitable.
What does the Amazon brand growth strategy process look like?
We start with an in-depth assessment of your brand's footprint on Amazon compared against your competitors, combined with consumer insights testing to understand what actual customers think. This allows us to forecast your potential growth and build a robust, data-backed plan to reach that target.
Work With Us

Ready to grow?

Tell us about your brand. We'll tell you what we'd do differently.

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