Advertising for Amazon Brands
Better, smarter Amazon PPC advertising management. We connect ad performance to the full picture: listings, images, brand positioning, and the customer journey, because that's what actually drives growth.
You need more than a "PPC Expert."
The problem with hiring an independent consultant or agency just for Amazon PPC management is that campaign optimization alone isn't enough. Great ad performance doesn't come from tweaking bids or adjusting budgets in isolation. It comes from a full ecosystem working together.
If your product pages aren't built to convert, if your images and bullets don't tell a story, or if your brand feels inconsistent across your catalog, no amount of PPC management can fix that. The ads might drive clicks, but they can't make up for weak listings, poor positioning, or unconvincing content.
Your brand presence on Amazon is only as strong as its weakest link.
Campaign optimization can't do its job if your product detail pages aren't doing theirs.
We've talked to many brands who've hired "PPC experts" or Amazon advertising agencies, only to walk away disappointed. The reports looked professional, and the dashboards were full of data. But sales didn't move the way they expected.
That's because the biggest problem wasn't the advertising. It was something their PPC expert couldn't fix. Maybe the listings weren't converting because the images didn't inspire trust. Maybe the copy wasn't doing enough to separate the product from a dozen lookalikes. Maybe the A+ content didn't reflect the brand's real value. Whatever it was, no amount of bid adjustments could make up for it.
A holistic approach to Amazon advertising, for a lower cost than traditional Amazon PPC agencies.
When you hire us to manage your Amazon PPC advertising, that's what we'll do. We're an Amazon Verified Partner, with a decade of experience delivering results for happy clients.
But there's so much more.
We're not just PPC experts. We're also experts in branding, communication, consumer behavior, and demand generation. And we have a full-service design team, with deep expertise in Amazon merchandising.
That's why our Amazon advertising management service includes an evaluation of your entire customer journey, and expert recommendations for making it better. You can't have successful advertising if your product detail pages and Amazon Store aren't as good as they can be.
The Parker-Lambert Method
We'll start by asking real Amazon customers what they think of your product pages. It's called consumer insights testing, and there's no better way to truly understand whether your product pages are doing the best job they can in capturing attention, answering customers' questions, and persuading them to buy. It's included as part of our service.
Next, we'll provide a comprehensive report on how your brand presence holds up against your competition, and how well it adheres to Amazon best practices. You'll get a detailed checklist of action items for improving your content, many of which can be done in just a few minutes.
Then, we'll work with you to put together a plan for meeting your goals: a plan that works with your requirements for growth, advertising investment, and overall budget.
Included with every engagement.
Remarkably, our Amazon advertising management service costs less than most services which only manage PPC performance.
Our standard rate is $350/month plus 5% of ad spend, for most Amazon brands selling less than $1M per year.
If you have a larger Amazon business, we'll be happy to provide a custom quote.
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Let's build your Amazon advertising the right way.
Better ads start with better listings. We'll look at both.
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