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Amazon PPC Advertising Management

Amazon advertising that works harder for your brand.

We manage your Amazon PPC campaigns and look closely at what happens after the click. From targeting and bids to product content and customer feedback, we identify what's helping sales, what's holding them back, and where to focus next.

What changes in the first 30 days?

These are average results across all of our current clients, comparing the first 30 days of our managed service with the 30 days immediately before we took over. They represent typical performance, rather than a selection of our strongest results.

+28%
Daily sales
+24%
Return on ad spend
+3.6%
Click-through rate
+20%
Conversion rate

Average changes over the comparison period. Individual account results vary.

Better PPC advertising starts with understanding the whole purchase.

A shopper sees your ad, clicks through, and decides whether your product is worth buying. Each step affects the return on your advertising.

We manage your campaigns while evaluating the product pages they lead to. Are you reaching the right shoppers? Does the main image earn attention? Do the bullets answer the questions that matter? Is the reason to choose your product clear?

Those answers help us decide what to improve, both in your advertising and on your listings.

  • Who the ad reaches: Whether your targeting is putting the product in front of shoppers with the right intent.
  • What the shopper sees first: Whether the main image and title earn a click in a crowded results page.
  • What the page has to answer: Whether the bullets, images, and A+ Content resolve the questions that stop a purchase.
  • Where the search term lands: Whether the term that triggered the ad matches the product it points to.

Here's what we do.

Manage your campaigns

We review campaign structure, targeting, bids, and budgets, then manage and refine your advertising around your goals.

Ask real shoppers

Consumer insights testing helps us understand how shoppers respond to your product pages, what captures their attention, and what leaves them uncertain.

Identify improvements across your listings

We assess your product content and competitive positioning, then provide a prioritized set of recommendations for making your pages more persuasive.

Keep you informed

Your dedicated account manager provides weekly performance reporting and explains what we're changing, what we're learning, and what comes next.

Need help making the content changes?

We can work with your existing team or provide copy, design, and product imagery through a separately scoped project.

A clear plan from the beginning.

1. Understand your account

We review your advertising, product pages, competitive position, and business goals. Consumer insights testing adds the shopper's perspective.

2. Set the priorities

We explain where we see opportunities and agree on a plan that fits your advertising investment and overall budget.

3. Manage, measure, and improve

We put the advertising plan into action, monitor performance, and use what we learn to guide ongoing changes.

Straightforward pricing.

$350 per month plus 5% of advertising spend

Our standard pricing applies to most brands with annual Amazon sales below $1 million. Larger accounts receive a custom proposal.

Includes campaign management, consumer insights testing, product-page assessment, a dedicated account manager, and weekly reporting.

Advertising spend and separately scoped creative or listing production are additional.

Worked example

With $5,000 in monthly advertising spend, your management fee is $600.

Already on one of our Amazon account management plans? Advertising is added at a flat $250 per month, with no percentage of ad spend.

Talk about your account

Practical questions.

Can you take over our existing campaigns?
Yes, and that's how most engagements begin. You add Parker-Lambert as a Service Provider in Seller Central, then confirm the invitation and the permissions you want to grant. We start by reviewing what's already running: campaign structure, targeting, search term performance, and where spend is going. Nothing gets restructured until we've explained what we'd change and why. Our account access guide walks through the steps.
Do our listings need to change?
Sometimes, and it depends on what we find. Product-page assessment is part of the service, so you'll get a prioritized set of recommendations either way. Implementing them is a separate question: your team can make the changes, or we can produce the copy, design, and imagery through a separately scoped project. Advertising management does not include produced creative.
Is creative production included?
Assessment and recommendations are included. Finished copy, design, and imagery are not. That means we'll tell you which images are underperforming and what we'd change about them, and we can then quote the photography, infographic, or A+ Content work as its own project. We keep the two separate so you're never paying for production you don't need.
How much should we spend on advertising?
We work that out from your account rather than applying a fixed rule. The inputs are your margins, the categories you compete in, how much of your current revenue is already coming from advertising, and what you're trying to achieve, whether that's defending a position, launching a product, or improving profitability. We'll walk through the reasoning with you and agree a starting budget before anything runs.
Amazon Advertising

Let's look at what your Amazon advertising could do better.

Tell us about your account, your goals, and what isn't working as well as you'd like. We'll discuss where we may be able to help.

Schedule a free 30-minute call See account management