Amazon's old sponsored ads reports page and its Amazon DSP reports page are both shutting down on December 31, 2026. After that date, all saved reports, scheduled reports, and historical data still in those pages will be permanently deleted. The replacement is unified reporting, and the self-serve migration tool to move your existing reports became available on August 17. In other words, the tool is live now, and December is closer than it looks from August.
If you don't have scheduled reports set up, this is a straightforward change: bookmark the new reporting page (Measurement & Reporting, then Reporting, inside Ads Console) and build your templates there. If you do have scheduled reports, especially any automated downloads that feed into a dashboard or an external spreadsheet, you have a workflow migration in front of you, and "before Q4 gets hectic" is a better time to do it than "December 17 when the old pages go read-only."
What's Changing and When
The new unified reporting consolidates what used to be three separate reporting surfaces: the sponsored ads reports page, the Amazon DSP reports page, and the old campaign manager reporting. You can now build a single report that spans Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. You can also pull data across multiple manager accounts, multiple advertiser accounts, and multiple countries in one report, which is a meaningful improvement for brands managing several ASINs or advertising in more than one marketplace.
The timeline has four key dates. Migration opened June 8. The self-migration tool went live August 17. On December 17, the old pages go read-only and no new reports can be created there.
On December 31, the old pages and everything in them disappear permanently, including historical data that hasn't been re-pulled or migrated.
The 45-day warning lands November 16 and the 14-day warning lands December 17, but both of those dates arrive during Q4, which is not when you want to be doing reporting housekeeping.
The Metric Translation You Need to Check
There's a detail that matters more than the page migration itself: metric definitions changed between the old and new reporting systems. Sales, purchases, and ROAS may look different in unified reporting compared to what you're used to seeing in the old pages. Amazon updated its attribution model to traffic-date attribution, and some metrics were renamed or restructured in the consolidation. If you run both systems in parallel for a few weeks and your numbers don't match, the numbers in unified reporting are the current ones; the gap reflects the methodology change, not a change in performance.
This is worth flagging to whoever manages your reporting or receives your performance summaries. A brand manager or agency contact who sees different numbers in December and assumes campaign performance dropped when it's a reporting methodology change is going to have a confusing Q4. Build the new reports now, run them alongside the old ones for two or three weeks, and document where the numbers diverge before the old pages are gone.
The Practical Migration Checklist
Start with an audit. Log into Ads Console, go to Measurement & Reporting, and open both the Sponsored Ads reports and Amazon DSP reports pages. Make a list of every saved report, every scheduled report, and every automated send. That list is what you need to recreate in the new unified reporting interface before December 31.
If you have reports that feed external tools, like an automated download into a spreadsheet or a third-party dashboard pulling from the old report export format, those integrations need to be updated as well. The new reporting API is in beta; if your team is building against the API, check whether the new endpoints and metric definitions require changes to your code. The underlying data isn't going away, but the interface you've been using to access it is, and anything that pointed at the old pages will need to point somewhere else.
Prioritize your most-used scheduled reports first. The reports you check every week for weekly performance reviews, the reports that feed your monthly business reviews, and any ACOS or spend reports tied to budget decisions. Those are the ones where a gap in historical data or a broken schedule creates a real operational problem. The less-critical reports can wait, as long as they're migrated before December 31.
Our Amazon advertising team has been through the new unified reporting setup and can help you audit your existing report structure and rebuild it in the new system if you'd rather not do it yourself. If your brand is running multiple campaigns across multiple accounts, the migration is more complex than it sounds. Schedule a call and we'll walk through what you have and what needs to move.