Amazon Inspire: What Brands and Creators Should Know
(February 18th, 2025 update: Amazon Inspire is no more.)
Amazon Inspire is the latest Amazon social shopping platform, joining Amazon Live. Unlike Amazon Live and Amazon Posts, it’s an app-only feature.
(image provided by Amazon)
A few notable features:
- Since it’s app-only, it’s the first Amazon platform that’s native to the mobile viewing experience. Content posted to Amazon Live, and videos posted by brands to product detail pages and brand stores, are still predominantly 16:9.
- Amazon invites Amazon reviewers to create Inspire content, and in fact, if you’re posting video content on your reviews, it may appear on Inspire. This is a break from Amazon Live, which is driven by content creators using the affiliate program, and brands. By inviting hoppers to post to Inspire, they’re effectively leveraging their customer base to provide free content.
- Brands cannot post video to Inspire at this time. However, images that brands publish on Amazon Posts may appear on Inspire.
Amazon Inspire for Content Creators: How To Make Money
As they cover on their page, If you’re already a member of the Amazon Influencer Program, photos and videos you post to your storefront are eligible to appear on Inspire. There’s not much else to do. If you’re not yet posting vertical video content to your storefront, this is a great time to start.
(By the way, if you’re an Amazon influencer and you’re interested in the possibility of working with our brands, please fill out our content creator interest list.)
Amazon Inspire for Brands
Inspire is available to Sellers and Vendors. If you’re enrolled in Brand Registry, any content you share on Amazon Posts is eligible to appear on Inspire.
- Amazon Case Study: Hydros Water Filter System
Hydros had a great product line with a happy and growing customer base both on and off Amazon, but they weren’t satisfied with their overall Amazon business performance. Here’s how we helped.
If you’re looking for influencers or content creators to feature your products on Inspire, you have a few options:
- If you’re eligible, Amazon Creator Connections is a great resource. But, Creator Connections is not yet available for all brands.
- Use a third-party influencer directory, or do it the old fashioned way and find content creators yourself
- Get in touch with us if you’d like our help in matching you with influencers and content creators.
In Conclusion…
Inspire is Amazon’s latest tactic to reach shoppers in new ways. It’s similar to Amazon Live, and finding content creators and influencers works the same way. The key difference is that Inspire is app-only.
You can think of it this way: if Amazon Live is their version of YouTube and Amazon Posts is their version of Instagram, Inspire is their version of TikTok.
More from Parker-Lambert:
- Amazon Case Study: Hydros Water Filter SystemHydros had a great product line with a happy and growing customer base both on and off Amazon, but they weren’t satisfied with their overall Amazon business performance. Here’s how we helped.
- Amazon is automatically updating product content. Here’s what to do.Amazon has begun automatically updating product content. It’s not yet rolled out for most sellers at the time of this writing, but you’ll want to check to see whether it’s been activated for your brands.
- How we helped a hardware brand save 90% on their lifestyle photographyWhen we helped RCH Hardware improve their Amazon presence for their line of hanging and decorative chains, we had to tackle the problem of their limited library of lifestyle photography. Guess how we did it?
- Why CPG brands should use Amazon to sell direct to consumersAs an eCommerce and branding agency that works with many CPG and grocery brands to sell on Amazon, we understand the benefits, and the challenges of using Amazon to sell direct to consumers. Here’s a quick summary.
- Here’s your 2025 Amazon and eCommerce Promotional CalendarHere are the public holidays which typically have retail promotions associated with them, along with Amazon-specific sales holidays like Prime Day and Prime Big Deal Days.
