Amazon Inspire: What Brands and Creators Should Know
(February 18th, 2025 update: Amazon Inspire is no more.)
Amazon Inspire is the latest Amazon social shopping platform, joining Amazon Live. Unlike Amazon Live and Amazon Posts, it’s an app-only feature.
(image provided by Amazon)
A few notable features:
- Since it’s app-only, it’s the first Amazon platform that’s native to the mobile viewing experience. Content posted to Amazon Live, and videos posted by brands to product detail pages and brand stores, are still predominantly 16:9.
- Amazon invites Amazon reviewers to create Inspire content, and in fact, if you’re posting video content on your reviews, it may appear on Inspire. This is a break from Amazon Live, which is driven by content creators using the affiliate program, and brands. By inviting hoppers to post to Inspire, they’re effectively leveraging their customer base to provide free content.
- Brands cannot post video to Inspire at this time. However, images that brands publish on Amazon Posts may appear on Inspire.
Amazon Inspire for Content Creators: How To Make Money
As they cover on their page, If you’re already a member of the Amazon Influencer Program, photos and videos you post to your storefront are eligible to appear on Inspire. There’s not much else to do. If you’re not yet posting vertical video content to your storefront, this is a great time to start.
(By the way, if you’re an Amazon influencer and you’re interested in the possibility of working with our brands, please fill out our content creator interest list.)
Amazon Inspire for Brands
Inspire is available to Sellers and Vendors. If you’re enrolled in Brand Registry, any content you share on Amazon Posts is eligible to appear on Inspire.
- Amazon’s New “Buy for Me” Feature: What DTC Brands Should Know
If you’re a DTC brand that’s been dodging Seller Central like a bad ex, Amazon might have a new reason for you to take their calls again.
If you’re looking for influencers or content creators to feature your products on Inspire, you have a few options:
- If you’re eligible, Amazon Creator Connections is a great resource. But, Creator Connections is not yet available for all brands.
- Use a third-party influencer directory, or do it the old fashioned way and find content creators yourself
- Get in touch with us if you’d like our help in matching you with influencers and content creators.
In Conclusion…
Inspire is Amazon’s latest tactic to reach shoppers in new ways. It’s similar to Amazon Live, and finding content creators and influencers works the same way. The key difference is that Inspire is app-only.
You can think of it this way: if Amazon Live is their version of YouTube and Amazon Posts is their version of Instagram, Inspire is their version of TikTok.
More from Parker-Lambert:
- Amazon’s New “Buy for Me” Feature: What DTC Brands Should KnowIf you’re a DTC brand that’s been dodging Seller Central like a bad ex, Amazon might have a new reason for you to take their calls again.
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