Here’s your 2025 Amazon and eCommerce Promotional Calendar
Here are the public holidays which typically have retail promotions associated with them, along with Amazon-specific sales holidays like Prime Day and Prime Big Deal Days.
This list will be updated as we get new information.
March
- March 8th: International Womens' Day
- March 17th: St. Patrick's Day
April
- April 20th: Easter Sunday
- April 22nd: Earth Day
- April 26th: Arbor Day
May
- May 11th: Mother's Day
- May 26th: Memorial Day
June
- June 15th: Father's Day
- June 19th: Juneteenth
Calendar continues below...
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July
- July 4th: Independence Day
- It's on a Friday in 2025, so no extra days off!
- Amazon Prime Day (date TBA)
- Prime Day is, of course, actually two full days. It's expected to be in mid-July.
August
August is also known as "the month that federal holidays forgot," but it's a good time to launch Back to School promos and continue them through early September.
September
- September 1st: Labor Day
- Labor Day weekend is Saturday, August 30th - Monday, September 1st.
- September 23rd: Rosh Hashanah
October
- October 2nd: Yom Kippur
- October 13th: Columbus Day/Indigenous Peoples' Day and Canadian Thanksgiving
- October 31st: Halloween
- Prime Big Deal Days (dates TBA)
- This will likely be in mid-October and run for five days.
November
Amazon has two promo periods, Turkey 5 and Turkey 12, associated with the Black Friday - Cyber Monday weekend, also known as BFCM.
Turkey 5 is Thursday, November 27th through Monday, December 1st.
In 2023, it was Turkey 11, and in 2024, it was Turkey 12. Will it be Turkey 13 in 2025? Let's see! If Amazon keeps it to 12 days this year, it will begin on November 20th.
- November 27th: Thanksgiving
- November 28th: Black Friday
December
- December 1st: Cyber Monday
Amazon 12 Days of Deals will likely begin on Tuesday, December 2nd. Each day is dedicated to a particular product category. Amazon Vendors work with Amazon VMs and CSMs to participate.
So, what's next?
Want to get your merchandising content refreshed in time for the big 2025 sales holidays? Let's talk.
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