An Amazon PDP Reboot for Audrey’s Chia

Audrey’s Chia recently gave us the opportunity to do what we call a “page reboot” — optimizing their messaging, and creating new bullets, carousel infographics, and A+ content for an all-new Amazon PDP, or product detail page.

This was our opportunity to convert her previous Premium A+ content to poster style, taking advantage of the fact that Premium A+ modules are seamless, with no gaps between the modules. Our new Premium A+ is five modules, but we treated it as one canvas.

(You can go directly to their Amazon page to see the new Premium A+ at its proper size.)

We also added a “More of what you want, less of what you don’t” carousel infographic calling out the fact that Audrey’s Chia cookies contain no artificial flavors or colors, palm oil, and other ingredients that many customers try to avoid.

Clear and appealing merchandising content, along with an agile approach to making updates, have helped Audrey’s Chia grow their Amazon business by more than 3X year over year.