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Oral I.V.

The entire Oral I.V. e-commerce site was running on Shopify. While Shopify is a capable e-commerce platform, it’s not particularly well suited as a general purpose host for landing pages, blogs, or other content beyond the flow of product page, cart, and checkout.

There’s a wide variety of pre-built Shopify templates, making it a good starter platform. But, it just doesn’t provide the true flexibility you get when designing from scratch.

It was time for Oral I.V. to move beyond their starter site and improve their performance.

We addressed by moving to the company’s presence to WordPress with integrated Shopify support. This kept their existing e-commerce operation running seamlessly while we created a new site around it.

The result was remarkably better engagement, a 124% increase in revenue, and a 161% improvement in average transaction value.

Branding, Copy, Ecommerce, Imagery

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A Complete Brand Makeover

The entire Oral I.V. e-commerce site was running on Shopify. While Shopify is a capable e-commerce platform, it's not particularly well suited as a general purpose host for landing pages, blogs, or other content beyond the flow of product page, cart, and checkout. There's a wide variety of pre-built Shopify templates, making it a good starter platform. But, it just doesn't provide the true flexibility you get when designing from scratch. It was time for Oral I.V. to move beyond their starter site and improve their performance.

Platforms and integrations

  • Wordpress

  • Shopify

  • Wp Shopify

  • Gravity Forms

  • Klaviyo

  • PepperJam

  • TargetBay

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Expanding The Brand Color System

Oral I.V. had a strong brand presence with it’s teal and orange. Our intent was to reduce the intensity and make the brand approachable for everyone.

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Responsive Mobile Design

With so many unique screen sizes in the modern digital age, it’s important that your website responds accordinngly to any format. We built out the site to respond to Desktop, Tablet, and Mobile.

Results

Metric

Improvement

Overall bounce rate

15-point reduction

Home page bounce rate

46-point reduction

Average Pages per Session

44% Increase

Average Session Duration

117% Increase

Conversion Rate

38% increase

Revenue

124% increase

Average Transaction Value

161% increase

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Humanity through Illustration

We needed to find and develop an illustration style that fit the cliennts needs across multiple levels of fitness. From high intensity endurance, to yoga, to the military, we found a style that any athlete military or civilian would find approachable.

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Building Icons

We sought to unify a great number of iconography across the Oral I.V.site. Utilizing the brand colors we created a system of icons for a number of very different placements.