Amazon Marketing Services
An Amazon Marketing Agency for Brands of All Sizes
Selling on Amazon is one thing. Building a brand that thrives there is another.
Our Amazon marketing services combine strategy, creativity, and day-to-day management to help your business grow with confidence. We go beyond basic optimizations to strengthen your brand presence, increase visibility, and turn clicks into loyal customers. Whether you’re launching your first product or scaling a full catalog, we’ll help your listings rank higher, look better, and sell more, without wasting time or ad spend.
Full-Service Amazon Account Management
Cost-effective, comprehensive full-Service Amazon Account Management
Product Listing Optimization For Amazon
Let's make your product detail pages appear more often and convert better
Online Consumer Insights Testing
What do real shoppers think of your products? Let's find out.
Product Rendering and Photography
Great products deserve to look great.
Solutions for Amazon Startups
Launching on Seller Central is easy. Growing into a real, revenue-driving brand? That’s where things get tricky. And that’s where we come in.
Solutions for Small and Emerging Brands
Is it time to level up? If you’re ready for next-level growth, we’ll help you get there.
Solutions for CPG and Grocery Brands
Marketing services and strategy for grocery and CPG startups, regionals, and nationwide brands.
Amazon Advertising Management
A holistic approach to Amazon advertising, for a lower cost than traditional PPC agencies.
What is Amazon Marketing, and Why Does it Require a Specialist?
Amazon is nothing like Amazon, Google, or your own Shopify store. It is its own ecosystem with its own search algorithm (A10), its own advertising platform, its own compliance requirements, and its own rules about what you can and cannot say on a product detail page.
Brands that treat Amazon like a simple sales channel (just upload your products and wait) consistently underperform compared to brands that invest in the platform strategically. The difference between a listing that converts at 4% and one that converts at 10% is rarely the product itself. It is almost always the content, the imagery, the pricing strategy, the review profile, and the advertising structure behind it.
That’s what Amazon marketing means: the full set of disciplines required to compete and win on the platform, applied together, consistently, over time.
What Parker-Lambert Does for Amazon Brands
We offer a range of Amazon marketing services designed to work as a system, not as a collection of one-off fixes. Depending on your needs, we can provide:
Full-service Seller Central account management
Ongoing, day-to-day oversight of your account, listings, inventory, and performance metrics
Product listing optimization
Title, bullet points, description, backend keywords, and A+ content built to rank and convert
Amazon advertising management
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns managed with a focus on profitability, not just impressions
Consumer insights testing
Real shopper feedback on your products and listings before you spend money on ads or photography
Product photography and rendering
Lifestyle and studio imagery built specifically for Amazon’s requirements and conversion expectations
Tailored solutions by business stage
Dedicated programs for startups, small and emerging brands, large brands, CPG / grocery brands, and more
How Our Amazon Marketing Services Work
Every new relationship starts with an audit. Before we recommend anything, we take a close look at where your account stands today: what’s working, what’s costing you money without results, and where the biggest opportunities are.
From there, we develop a prioritized plan. We don’t hand you a 40-page strategy deck and disappear. We inform you what we’re going to do, in what order, and why… and then we do it.
Our work is ongoing and iterative. Amazon is a dynamic platform. Algorithms change, competitors adjust their strategies, seasonality shifts demand, and Amazon introduces new ad formats and content options regularly. Brands that are actively managed outperform brands that are set up and forgotten.
Who We Work With
We work with brands at every stage of their Amazon journey, but our sweet spot is brands that are serious about the platform and ready to invest in doing it right. That includes:
- Startups launching on Amazon for the first time and wanting to avoid the most common and costly early mistakes
- Small and mid-sized brands that have been selling on Amazon for a while but have plateaued and are not sure why
- Larger brands with established catalogs that need more rigorous management and advertising strategy than they are currently getting
CPG and grocery brands navigating the unique complexities of the food and beverage category on Amazon
What to Expect When You Work With Us
We are a boutique agency, which means you will not be handed off to a junior account manager after the first meeting. The people who tell you about our services are the same people who do the work.
We communicate clearly and proactively. You will always know what we are working on, what the results look like, and what is coming next. We do not hide behind jargon or bury bad news in footnotes.
We are also honest about what Amazon can and cannot do for your brand. If your product has a fundamental issue that advertising will not fix, we will tell you. If your expectations about timeline or return are not realistic, we will tell you that too. We would rather have that conversation upfront, than six months in.
Some Frequently Asked Questions
How long does it take to see results from Amazon marketing?
It depends on what you mean by results. Listing improvements and content changes can affect conversion rates within days of going live. Advertising campaigns typically take four to eight weeks to gather enough data to optimize meaningfully. We set realistic expectations for each type of work from the start.
Do you work with vendors (1P) as well as sellers (3P)?
Yes! We’re equally at home in both Vendor Central and Seller Central.
What categories do you have experience with?
We have worked across a wide range of categories including grocery and food, pet products, home goods, personal care, sporting goods, apparel accessories, and consumer electronics accessories. We do not specialize in a single category; our expertise is in the platform itself, which applies broadly.
Can you help if we've already been penalized or suspended?
Account health and reinstatement is not our primary service, but we have experience navigating policy issues and have helped clients work through listing suppressions and account warnings. If you have a serious suspension situation, we will be upfront about what we can and cannot help with.
How is Parker-Lambert different from other Amazon agencies?
A few things set us apart. We charge by the project, hour, or month, not sales commissions, which means our incentives are aligned with your long-term brand health, not your short-term revenue numbers. We are small enough that senior people do the work. And we take a holistic view of your Amazon presence rather than treating advertising, content, and operations as separate silos.